Cater For Food Allergies- make more money and happy customers
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Why are you loosing money? Mainly because people with food allergies have friends, they still go out. If you don’t have to anything to offer for them they are not going to your venue.
Plenty of bar owners are taking advantage of the fact that lots of customers are particular about what they eat. No matter if it is for a healthier lifestyle or because of a horrible disease there is money to be made.
If there is a group of 10 people going out and one of them has a food allergy the person with the allergy normally has the final say on where the group of 10 is going. So if you don’t cater for that one person you just lost a group of 10.
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Sorry, but you need to adapt to all of them. There are 100’s, but some more severe than others. No, this does not mean that you need to have 100 different letters on your menu. It just means you should understand them and figure out what small changes to make.
The main allergies to label are Nuts (N) Gluten (G) Dairy (D) Vegan (V).
We have noticed that lots of bars think they cater for the allergies by having a plain salad with nothing else or they have one item in the menu that suits people with allergies.
Sorry, but this is not going to win over these people, there are plenty of options out there now and lots of bars are providing options. So if you are not you are certainly loosing business to your competition.
Also, not stating on your menu what is and isn’t allergen free is another way to loose business. Most people with sever allergies are embarrassed about their disease in a way. So when they have to ask what items in the menu are for example “Gluten free” they feel embarrassed. The worst is if your staff does not know what gluten is, the trust is lost and they will never return.
Time and time again we hear of staff not caring about the customers that have allergies, thinking it is just a fad. We are not going to have a go at the staff too much as we have seen people coming in and asking for Gluten Free meal with their beer that is full of gluten. Yes, for some people it is is a fad and hipsters do ruin everything.
It is hard to tell who could end up in hospital from you not caring. So what you need to do is make sure your staff treats every person like it could be life or death.
In some countries you and your business can be criminally charged and end up in jail if you say something is allergy free and it is not.
So learn and train your staff.
There are so many things to talk about when it comes to bar kitchens. We will have lots more about cleaning kitchen properly and more about how to cater for people with allergies later.
But for the time begin go ask your staff what has gluten in it? Do you know yourself? Do you know that using the same fry pan can cross-contaminate food? As little as 1 bread crumb can send Celiacs to the emergency room.
Just have a look at how you cater for them and see if there are any quick, easy improvements you can make.
Look at your menu, does it say if you have allergy free options?
Tell us what you think and any advice you might have.
Cheers!
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