Give out freebies first, you can make profit later. Unless you are already a massive bar that has not yet sold merchandise. You will always need to introduce merchandise as a freebie. It’s quite arrogant for a small bar to turn around and start selling hats and pens.
You need a reason for merchandise. If you are just a normal bar with nothing what really stands out why would anyone buy your hat? Features that stand out do not need to be crazy or over the top you just need something a little bit different.
Some ways to stand out
If you have a really nice bar, great income, selling strategies and quality service but you’re not selling anything related to your bar yet you’re missing out on some serious money-making opportunities. More importantly you are missing out on an opportunity to spread your brand.
If you’re just thinking of making some hats and selling them for $29.95 you must be dreaming. Hard Rock Cafe did not wake up one day and start selling T-shirts, it was rather a very profitable mistake. Hard Rock Cafe accidentally made too many shirts for a local soccer team they sponsored and decided to give extra ones to good customers. This lead to all the other merchandise we see today.
If your bar is loved by everyone who visits, what are you waiting for?
Make some hats and start giving them away (to customers you know will wear it, it’s no good in a cupboard)
If you need any more reasons to sell merchandise in your bar here you go:
Once you’ve decided you want/have to sell merchandise in your bar, you have to decide what to sell and how to sell it.
Search for merchandise manufactures and promotional material experts near you
Our Recommendation: Merchology
Why? Quality, they print your logo on brand name products. If you are going to sell merchandise it needs to be good quality.
Need more reasons to start selling merchandise? Some people don’t even think about the money, but think about the impact and awareness merchandise will create about your brand.
Want an example? Everyone knows a Hard Rock Café shirt or cap when they see one. Which when hungry most people will go for a brand they trust. Seeing 100’s of Hard Rock Cafe T-shirts and hats builds trust.
Let’s also not forget about the fact that the company has made millions of dollars out of a logo with three words and a freaking circle!
With the right amount of effort, talent and luck your bar could be the next one to make millions out of a simple t-shirt!
Let us know what you think below.