Has it ever struck you that the internet is a sea of dubious claims of excellence? Every second site you visit is "the best" or "the cheapest" or "the best and the cheapest". In the past we've been guilty of making these claims. You'll probably still find a few of these statements on the Fresh Promotions site which we're working to remove.
While rewriting the website over the last few months I realised these claims were self defeating. They are not evidence of excellence, rather, evidence of a lack of confidence. Our proud claims were a failure to focus on who we really are and our real strengths. Looking up from writing another spiel about our multi-faceted genius I had a moment of clarity. Around the Fresh Promotions office I saw our dedicated staff; a phone in one ear, typing furiously, gesturing across the office to each other for help and support which was freely given and gratefully received. The scales fell from my eyes to reveal the real strength of our company. Not a website, not clever tricks on-line, but the depth of knowledge, commitment and passion of a team of people who care about their clients and are proud of the job they do.